So there you are the new logo and new font as revealed on Maman Poulet last week.
And was I right about the Eurovision theme?
Scoop?
Have you got a tip for Maman Poulet? Contact me here.
Shared Google Items
So there you are the new logo and new font as revealed on Maman Poulet last week.
And was I right about the Eurovision theme?
Tags: #fgaf
Have you got a tip for Maman Poulet? Contact me here. Shared Google Items
of all the times? why did they not change their logo last year or something?
what was wrong with their last logo?
Puts me more in mind of Lidl generic brand washing up powder.
Jade Goody’s funeral hearse used a more memorable Marmite wreath… generic washing powder good analogy too Gerard!
Bored with the funeral coverage (no live pics inside church – Sky News too stingy to pay up?), I drifted to Richard Bruton’s awful speech on ‘change’, and nearly lapsed into a coma. What is it with supposedly good politicians, unable to give good speeches or clear answers to questions. Today the Guardian is scathing about Obama in France, it’s quite hilarious:
http://www.guardian.co.uk/world/2009/apr/03/g20-barack-obama-nick-robinson-question
I’ve heard youtube is collecting Obama’s bloopers (without the teleprompter, apparently he’s an appalling speaker… Oh Hillary, stop sniggering, bad Secretary of State!)
Oh. Did I drfit from the FG conference theme?
Goes off in search of a LIDL washing powder box…
Typeface suggests very expensive advertising consultancy. Current conventional wisdom in the Branding community has it that brands should remind people of how long they’ve been around with their packaging.
Hence the Guinness 250 rerunning of old ads. M&S rebranding sweetie packaging with vaguely 1950s style. Kimberly, Mikado and Coconut Cream jingle being rehashed. HB Ice Cream harking back to childhood memories. And so on.
FG’s marketing dudes, being both FG and marketing dudes, will find conventional wisdom irresistible.
That typeface is deliberately reminiscent of the Garret era logo.
Clearly seeking the ninja vote.
Simon is, of course, right. I was caught off guard by an advert for Pursil Washing Powder of all things recently; it was a montage of older adverts and – for the first ten seconds – wasn’t immediately apparently what it was for.
Will it work with this logo though? Without the link to the past being explicit, it’s questionable. To anybody my age (20′s), the font looks dated, as opposed to a throwback to an age we didn’t experience…